Relying purely on internet advertising by means of desktop and laptop computers is no longer an option for today’s business owner, and you need to ensure that your website is available for mobile users as well. Not only are we relying more and more on information reaching us by means of our smartphones, we are beginning to expect more from the experience as well, and look forward to the same standards that we have become used to online. Sites need to be responsive, and although the content of your mobile site can be the same as your online one, the website’s design will need to be scaled down to make sure it fits the device.

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